Tech-savvy project leader driving project with tech prowess and management finesse.
My name is Edbert Wibowo Sumarlin
Fusing a fun interpersonal disposition with a team-oriented mindset, here’s my envisioned contribution:
Main skills
• Project Management
• CRM Development (Salesforce, Zoho)
• Data Analysis & Visualization (SQL query, Tableau, Metabase, Grafana, etc.)
• Strong communication skills
• Automation Programming (Python)
Values
• Good design is good business
• Being direct & respectful at the same time in communication is important.
• There are always solutions for every problems.
• Get to the root of the problem
Experience
Assistant Manager, Travel Distributions
Agoda Services Co., Ltd. – Bangkok, Thailand
July 2023 - Present
- Become the expert for end-to-end API connectivity between Agoda and our B2B affiliates.
- Monitor and create suggestion for B2B affiliates to optimize their booking production by sharing best practices and opportunity to improve in timely manner.
- Coordinate with product owners and business development managers to ensure project prioritization is moving in the right direction and timeline.
Digital Brand Media Specialist
Agoda Services Co., Ltd. – Bangkok, Thailand
August 2022 - July 2023
- Project manage budget & negotiation with media agencies and research vendors to ensure timely deliverables received.
- Plan and execute digital channel brand campaign for Japan, India, and Indonesia markets.
- Monitor and analyze research results and create actionable recommendation based on data.
- Create and maintain data visualization for monitoring several KPI metrics easily.
- Create and test hypothesis for brand campaign learnings in different markets with different digital platforms.
- Liase and discuss with digital channel’s account managers for optimization and experiment opportunity that could bring value to improve brand-related metrics.
Partnership Innovation Manager
Agoda Services Co., Ltd. – Bangkok, Thailand
March 2022 - August 2022
- Project manage operational workflow and integration process between inter-company between Booking.com and Agoda to lead business in APAC region.
- Plan and develop Standard Operational Procedure to ensure alignment between the team while ensuring compliance with the existing regulatory.
- Become the key stakeholder and contact point for Agoda & Booking.com operational process.
- Setting KPI metrics for the team to ensure operational efficiencies and effectiveness.
- Provide data visualization related to supply-side performance between Agoda & Booking.com to ensure maximum ROI is achieved.
Assistant Partnership Innovation Manager
Agoda Services Co., Ltd. – Bangkok, Thailand
June 2019 - March 2022
- Providing regular update & enhancement to Senior Leaderships Team regarding performance efficiency by creating alert and dashboard for CRM ticketing system.
- Collaborate with developer team to help on prioritization for Strategic Partnerships team backend tools.
- Develop CRM (Zoho CRM) tools to fit with Strategic Partnerships team’s use-cases to ensure effectiveness in both sales & operational process.
- Create and provide training for team to use SQL for data query and analysis.
- Reduce manual workload by implementing and training team to use Python as automation tools.
Product Development Executive
Priceza Co., Ltd. – Bangkok, Thailand
May 2017 - Aug 2019
- Plan & create hypothesis, execute experiment, and analyze data to develop new features in Indonesia market that could bring impact to overall organic traffic.
- Deliver enhancement on both on-page & technical SEO performance in Indonesia market.
- Monitor and optimize Paid-Per-Click (PPC) performance for Google Ads, Facebook Ads and Taboola.
Education
Bachelor of Computer Science
Universitas Multimedia Nusantara
2011 - 2015
M.B.A in International Marketing
Bangor University in MDIS, Singapore
2015 - 2016