Tech-savvy project leader driving project with tech prowess and management finesse.

My name is Edbert Wibowo Sumarlin

Where to find me

Let’s work together

I’m available at:

Fusing a fun interpersonal disposition with a team-oriented mindset, here’s my envisioned contribution:

Main skills

• Project Management

• CRM Development (Salesforce, Zoho)

• Data Analysis & Visualization (SQL query, Tableau, Metabase, Grafana, etc.)

• Strong communication skills

• Automation Programming (Python)


• Good design is good business

• Being direct & respectful at the same time in communication is important.

• There are always solutions for every problems.

• Get to the root of the problem


Assistant Manager, Travel Distributions

Agoda Services Co., Ltd. – Bangkok, Thailand

July 2023 - Present

  • Become the expert for end-to-end API connectivity between Agoda and our B2B affiliates. 
  • Monitor and create suggestion for B2B affiliates to optimize their booking production by sharing best practices and opportunity to improve in timely manner.
  • Coordinate with product owners and business development managers to ensure project prioritization is moving in the right direction and timeline.

Digital Brand Media Specialist

Agoda Services Co., Ltd. – Bangkok, Thailand

August 2022 - July 2023

  • Project manage budget & negotiation with media agencies and research vendors to ensure timely deliverables received.
  • Plan and execute digital channel brand campaign for Japan, India, and Indonesia markets.
  • Monitor and analyze research results and create actionable recommendation based on data.
  • Create and maintain data visualization for monitoring several KPI metrics easily.
  • Create and test hypothesis for brand campaign learnings in different markets with different digital platforms. 
  • Liase and discuss with digital channel’s account managers for optimization and experiment opportunity that could bring value to improve brand-related metrics.

Partnership Innovation Manager

Agoda Services Co., Ltd. – Bangkok, Thailand

March 2022 - August 2022

  • Project manage operational workflow and integration process between inter-company between and Agoda to lead business in APAC region.
  • Plan and develop Standard Operational Procedure to ensure alignment between the team while ensuring compliance with the existing regulatory. 
  • Become the key stakeholder and contact point for Agoda & operational process.
  • Setting KPI metrics for the team to ensure operational efficiencies and effectiveness.
  • Provide data visualization related to supply-side performance between Agoda & to ensure maximum ROI is achieved.

Assistant Partnership Innovation Manager

Agoda Services Co., Ltd. – Bangkok, Thailand

June 2019 - March 2022

  • Providing regular update & enhancement to Senior Leaderships Team regarding performance efficiency by creating alert and dashboard for CRM ticketing system.
  • Collaborate with developer team to help on prioritization for Strategic Partnerships team backend tools.
  • Develop CRM (Zoho CRM) tools to fit with Strategic Partnerships team’s use-cases to ensure effectiveness in both sales & operational process.
  • Create and provide training for team to use SQL for data query and analysis.
  • Reduce manual workload by implementing and training team to use Python as automation tools.

Product Development Executive

Priceza Co., Ltd. – Bangkok, Thailand

May 2017 - Aug 2019

  • Plan & create hypothesis, execute experiment, and analyze data to develop new features in Indonesia market that could bring impact to overall organic traffic.
  • Deliver enhancement on both on-page & technical SEO performance in Indonesia market.
  • Monitor and optimize Paid-Per-Click (PPC) performance for Google Ads, Facebook Ads and Taboola. 


Bachelor of Computer Science

Universitas Multimedia Nusantara

2011 - 2015

M.B.A in International Marketing

Bangor University in MDIS, Singapore

2015 - 2016

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